A website hero and motion identity concept for Cycle.

The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.

The concept explores how a static identity can become a living digital experience through motion, environment and interaction.

Workflow included Spline, Claude via MCP, Midjourney and SeaDance.

Available for brand identity, motion and digital design projects.

I fall in love, It is like Encarta, but 1000% better

A logo is one thing. Giving it a whole personality is another. 👀

I picked a few of my branding projects to show what happens beyond the logo.

First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.

Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.

Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.

Swipe through and meet the logos, then their bigger personalities. ;)

A logo is the starting point. The fun really begins after that.

Clever use of the lightning bolt in the EMS logo!