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RAPA, THE LAST WILD HORSES. Director/Editor/Producer. My first feature doc.
The network for creativity
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Most brands are still spending $3,000–$5,000 and 2 weeks on a single UGC ad.
Here's what we did differently.
A fintech client needed authentic, relatable video content to build trust with new users — fast. Traditional UGC production meant:
→ Hiring actors
→ Booking a studio
→ Multiple shoot days
→ Editing turnaround of 1-2 weeks
Their timeline didn't allow for any of that.
So we built a fully AI-generated UGC ad instead — same emotional hook, same "wow moment," same scroll-stopping storytelling structure that real UGC ads use. No camera. No actor. No shoot day.
The result:
✅ A video that felt 100% human and relatable
✅ Delivered in days, not weeks
✅ A fraction of traditional production cost
✅ Built specifically around a proven emotional arc (problem → discovery → payoff → resolution → CTA) — the same structure that makes UGC ads convert
This isn't about replacing creativity. It's about removing the bottleneck between a good idea and a finished, scroll-stopping video.
If your team is spending too much time or budget trying to produce content that feels authentic, this is worth a conversation.
We're currently taking on a few new brand partners for Q4.
DM me "UGC," and I'll walk you through exactly how this could work for your product.
#AIUGC #ContentMarketing #VideoProduction #GrowthMarketing #DTC #Fintech #ExplainerCue
Hey, I came across your post about your AI generated UGC ads and the Q4 brand partnerships you're opening up.
I really like the way you're approaching UGC keeping the emotional structure and relatable feel of traditional UGC while making production faster.
I'm focused on creating...
LUCENT is a contemporary men’s fashion magazine concept built around modern tailoring, timeless style, and intentional dressing.
The goal was to create an editorial system that feels sophisticated, minimal, and premium while still giving each page its own visual character. I developed the art direction across the cover, contents, fashion features, interviews, product focused pages, and editorial spreads.
The visual language combines refined serif typography, clean layouts, warm neutral tones, sophisticated menswear photography, and generous negative space to create a cohesive luxury fashion experience.
The final presentation brings the individual pages together as a complete editorial identity, showing how the visual system works consistently across different content formats.
Giving every page its own character is the hard half of an editorial system - in my experience the grid has to stay locked so the type scale and image crop can do the varying, otherwise spreads stop reading as one magazine. Which of the two did you let move here?
I thought submitting my Contra × @FLORA Museum Challenge entry would stop me from experimenting. It didn’t. Please help! 🫠
New combo:
Model: Juan de Pareja (ca. 1608–1670)
https://www.metmuseum.org/art/collection/search/437869
Pattern: Sake Jar (19th century)
https://www.metmuseum.org/art/collection/search/44571
My entry: https://contra.com/community/2vMyPgow-museum-fashion-show-while-exploring
Amazing