A comprehensive Power BI dashboard analyzing $733.22K in U.S. e-commerce sales for 2020. Uncovers top-performing cities, shipping modes, customer segments, product categories, and regional profitability trends through interactive maps, slicers, and time-series visuals. Delivered a fully interactive Power BI sales performance dashboard for a U.S.-based e-commerce business using 2020 transactional data.

Tools Used: Power BI Desktop, Power Query for data cleaning & transformation, DAX measures for advanced calculations.

This dashboard empowered the client to quickly identify high-performing regions, optimize shipping strategies, and focus marketing efforts on the most profitable customer segments and product categories.

Perfect example of turning raw transactional data into clear, actionable business intelligence.