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Day 01 of setting up my personal brand in public.
After 3 years of freelancing on the side + 1 year of freelancing full-time, it was time to take the next step.
No more postponing my site like a project with no deadline (the last website domain I bought still said 'coming soon' 😂)
So, if I can build marketing plans and sites for my clients to go from $0 to $30K, then I can build a brand for myself.
Today, I finally stopped tweaking my figma file and shipped it.
I’ll keep adding, changing and figuring it out as I go.
But for today welcome to my corner of the internet: heyerika.design
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Connect with clients, get discovered, and run your business 100% commission-free
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I always create brand cards and layouts as part of the branding process, even if the client hasn't specifically requested them.
They can always be used in UI, socials and pitch decks.
Sharing a little branding project I've been working on Milo!
The idea was to create a fun, fresh identity for a snack brand that feels just as good as the products themselves.
I had fun exploring the packaging, playing with colours, creating social media posts, and seeing how the identity could come to life through outdoor advertising.
I wanted to keep things simple, playful and bold while making sure everything felt connected.
Here’s a look at some of the work!
Would love to know what you think.
#BrandIdentity #GraphicDesign #PackagingDesign #CreativeDesign
The looping handwritten Milo wordmark keeps the whole snack range friendly without tipping into childish. How did you set up the flavour colours so the cans still read as one family when lined up?
A Professional Bass Player who also teaches beginners how to play the bass guitar and also does contents across all social media platforms, I designed an inferface of how I want my website to be using Figma.
This design was inspired by the colour of my favourite bass guitar which happens to pass of the colour of my logo and brand colour.
Need a site for your brand, or a Shopify store to go with it? I’m taking projects, right from the UI/UX Design stage to the full impementation.
