Ryder Diamonds | Luxury Jewellery E-commerce & Store Optimization I worked on the development and...

Ryder Diamonds | Luxury Jewellery E-commerce & Store Optimization I worked on the development and...Ryder Diamonds | Luxury Jewellery E-commerce & Store Optimization I worked on the development and...

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Sophia Charles Ecompro

• Aug 14

Ryder Diamonds | Luxury Jewellery E-commerce & Store Optimization

I worked on the development and optimization of Ryder Diamonds, a premium jewellery brand specializing in bespoke and handcrafted diamond jewellery. The goal was to create a sophisticated online experience that reflects the brand’s luxury positioning while making it easier for customers to discover collections, explore bespoke designs, and enquire about custom pieces.

The project focused on a clean, premium storefront with intuitive navigation, strong visual hierarchy, organized product collections, compelling product presentation, and clear calls-to-action. I structured the customer journey around key jewellery categories while giving the bespoke experience a dedicated focus.

I also improved the conversion journey by making key actions easier to find, including product discovery, enquiries, consultations, quote requests, and information about the brand’s craftsmanship and bespoke process. The enquiry journey was structured to capture customer requirements and create a smoother path from visitor to potential client.

Key focus: Luxury E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Bespoke Jewellery • Customer Journey

The result is a refined e-commerce experience designed to showcase premium jewellery and guide visitors toward enquiries and purchases and confidence.

Completed work

eCommerce Marketing Search Engine Optimization Shopify Design Klaviyo SEO PowerSuite Shopify

Simon Presland

pro

• Sep 15

HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience. The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop. The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth. https://hakdhealth.com/

Completed work

Shopify Design Shopify Shopify Development

Rohan Ahmed

pro

• Sep 15

The subscription-first framing makes the migration feel grounded in the business model, not just the platform switch. The mobile product views also make the new shopping flow easy to understand at a glance.

Ismel Figueroa

max

• Sep 14

@Figma to @Shopify with @Instant, feels like designing at light speed if you are fast enough, you can design each section while the next one gets built with @Instant AI is the part I love the best while using AI, adding my human touch and personal taste say NO to e-comm generic design flop turn on sound 🔈

Instant Shopify Figma

Benjamin C

max

• Sep 15

the faq block makes the page easy to use

Mahima Patel

• Sep 15

I’m exploring two different colour directions for a contemporary jewellery brochure. Which one feels the most luxurious, modern, and memorable to you?