Fresh Codes arrived with a clear purpose: to create artificial intelligence agents that expand hu...Fresh Codes arrived with a clear purpose: to create artificial intelligence agents that expand hu...
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Luciano Gregory Villalba
• Oct 20
Fresh Codes arrived with a clear purpose: to create artificial intelligence agents that expand human potential. But how do you translate this symbiosis into visual identity?
The challenge was to build a brand that wouldn't fall into tech clichés or feel too cold. A neutral yet vibrant language. Precise, yet welcoming. Where code and humanity converse as equals.
We developed an identity system that reflects the business philosophy: AI doesn't replace people, it empowers them. Every visual element communicates partnership, continuous evolution, and the belief that the future is built when humans and machines work together.
The result is a brand that breathes innovation without losing the human warmth that makes all the difference in the age of automation.
See the full case at www.yuza.com.br 🚀
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