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Master your full-funnel strategy with a balanced content distribution across every stage of the customer journey:
TOFU (Awareness): 50% volume dedicated to introducing your brand and grabbing attention using short videos, educational content, and brand stories.
MOFU (Consideration): 30% volume focused on building trust and demonstrating value through testimonials, product demos, and feature carousels.
BOFU (Conversion): 15–20% volume aimed at driving purchases and leads using direct offers, retargeting, and urgency ads.
Retention (Loyalty): 10% volume designed to encourage repeat purchases through loyalty rewards, UGC sharing, and reorder reminders.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A premium ecommerce website concept designed for African Stars.
The goal was to create a refined shopping experience that combines premium aesthetics, intuitive UX, product storytelling, and conversion-focused structure.
What I focused on
Visual Direction
A sophisticated editorial aesthetic with premium product presentation and lifestyle imagery.
Customer Journey
Structured sections guide visitors from the hero experience → product discovery → product benefits → trust → testimonials → purchase.
Conversion Strategy
Strategic CTAs, product highlights, trust elements, and clear content hierarchy help reduce friction and encourage shoppers to take action.
UX & Layout
Clean spacing, strong typography, organized product grids, and intentional content sections create a smoother browsing experience.
Project Focus:
Ecommerce Design • Shopify Design • UX/UI • CRO • Product Presentation
#Ecommerce #Shopify #UXDesign #WebDesign #CRO #EcommerceDesign #Rachevate
Beautiful
Project: Brand Identity System, Flower Delivery Concept
Scope: Full visual identity for an Instagram-first flower delivery brand operating across five cities.
Delivered: Primary logo, round mark, standalone symbol, five-color palette system, typography selection, social profile marks (Instagram, Telegram, WhatsApp), Story and post template system, loyalty card design.
Result: A complete, ready-to-deploy brand system built to stand out in a visually saturated category.
Noor Afshan Al Aziz | Brand Identity Designer & Adobe Illustrator Production Specialist
Cool! Feels like lavender.
A good PDP shouldn’t just show the product. It should make the buying decision easier.
I optimized this buying section with:
→ Benefit-led messaging
→ Bundle & save options
→ “Most Popular” + “Best Value” anchors
→ Subscribe & Save
→ Stronger social proof
→ Trust signals near the CTA
Less friction. Higher AOV. More repeat revenue.
