Contra - A professional network for the jobs and skills of the futureTriple Eight Creative - Website Redesign & Brand Reposition The Challenge In 2025, I repositioned...
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Charde Smith Anglin
• Dec 3
Triple Eight Creative - Website Redesign & Brand Reposition
The Challenge
In 2025, I repositioned Triple Eight Creative from a traditional beauty service business into a scalable membership model with three distinct revenue streams. The site needed to communicate this shift clearly - we're not just another makeup artist, we're building the world's first global beauty membership.
The Approach
I designed the site architecture around three core audiences: hotel partners (Room 888), corporate clients and coworking spaces (Suite 888), and beauty enthusiasts (The Inner Circle). Each needed its own clear path and conversion points.
The rebrand launched in June 2025, with a primary site restructure in November that added the full Suite 888 partnership pages.
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