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Building on tradition gives the character much more depth
Mascot Brand Identity
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and...
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Character Writing Sample
Typography becomes more than language when it starts to behave like an image. Scale, rhythm, distortion, and space give words a physical presence, creating compositions that can be read, felt, and experienced before they are fully understood.
Love the bold and gritty approach. Great set!
Same content. Two completely different vibes.
What happens when you keep the course content the same, but change the structure, typography, and color palette?
Two hero sections. One course. Two different visual experiences.
Which one would you choose? 1 or 2?
21 votes
Ends in 1d
Option 1 works well , the heirarchy and card layout on the hero is very smart