Creative Case Study: Bonial Brand Repositioning Success

Creative Case Study: Bonial Brand Repositioning SuccessCreative Case Study: Bonial Brand Repositioning Success

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Anne-Sophie C

• Jun 8

Excited to share my first case study on Contra 🔥

Bonial is a retail media and technology company helping retailers promote their offers across digital channels.

This project focused on repositioning the company's B2B communication through a new visual system, website redesign, and sales enablement assets.

Role: Creative Direction, Brand Design, UX/UI Design, Motion Design. → Check it out

More projects coming soon. 🚀 A-S

creativedirection brandidentity b2bmarketing

Celia | BEFAR Studio

max

• Jun 10

Nice work 🙌

Victor Abayomi

• Jun 11

Opening up two project slots for the right brands.

I work specifically in CPG, food, beverage, wellness, DTC and luxury lifestyle — packaging and brand identity. Not web, not UI. Just the work that determines whether a product gets picked up or passed over.

Top 1% on Contra. Four years independent. Recent work includes a premium West African chili oil, a three-SKU Mexican hot sauce line, and a CPG brand.

If you're building something in that space and need the visual identity to match the quality of your product — I'm available.

brandidentity Brand Design cpgbrands

MD Rafee Alam

• Jun 11

Noctua and Steep in the same portfolio says a lot. The typography on the burger brand is bold without feeling loud, and the carrier packaging on Steep has that tactile quality that CPG buyers actually notice.

Sufyan Baig

pro

• Jun 11

Just dropped a new case study on my Behance profile 👇

Guys, help me choose the right cover. For now, our team chooses B, but happy to hear feedback from the Contra community 😉

Full case - Developer Portfolio Website

landingpage UI Design UX Design

5 voted

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5 voted

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10 votes

Closed

Mcnove Pineda

pro

• Jun 11

Good work!

Anita Autorino

max

• Jun 11

Should brands be beautiful, or impossible to ignore?

When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.

Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.

That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.

As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?