After a site update caused a near-catastrophic 90% drop in their organic traffic, the site was struggling, with daily clicks hovering around 16-20. A huge number of pages had been de-indexed, and Google Search Console was filled with errors. This was compounded by thin, unoptimized content and a weak backlink profile. I implemented a strategy that began with a technical SEO audit using tools like Screaming Frog to identify and fix critical issues. After this, I developed a semantic SEO strategy, building out topical clusters that positioned Business Globalizer as a true authority.