Same content. Two different perceptions. Using the same copy and imagery, two different homepage concepts were created.

Option 1 - Clean, structured, functional Option 2 - Editorial, atmospheric, premium

The same content can create a completely different perception of a brand depending on composition, typography, spacing, and visual hierarchy.

Which version would you choose, and what emotions does each one evoke for you?

Option 2

Not everything I build lives in Framer.

This one's a code project: I rebuilt Payy's React marketing site — a stablecoin payments company — from the front-end up. New typography system, a reusable motion foundation (scroll reveals, animated stats, page transitions), a handful of custom components, and a footer with proper parallax. All hand-written, no UI framework doing the heavy lifting.

I ran the whole build through Claude Code, which is where 15 years of front-end experience actually pays off — I'm not prompting and hoping. I know what good motion feels like, how to keep things performant and accessible, and where the real work is. The AI moves fast; the engineering judgment is mine. I also work fluently with MCPs like the Figma MCP, so I can pull straight from design files into clean, accurate code.

If you've got a Figma design that needs to become a real, performant site — in React, not just Framer — that's squarely my lane. Happy to talk through what you're building.

Check it out

Clean UI👏