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Instagram just updated its wordmark for the first time in 10 years.
A change from a handwritten feel to a more modern, geometric look.
Which one do you prefer — OLD or NEW? 👀
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New Direction, no question. Your Health At a Glance plus those cleaner cards actually invite you in, the original feels more like a dashboard you have to decode. Small choices, big impact, very fitting given the copy.
I tried experimenting a little with my previous design. I changed the fonts and background a bit. Which version do you like better?
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New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.