Most pet care brands look like a pharmacy or a kindergarten. Paw looks like neither. Paw is a concept brand identity, packaging, and social media system for a natural shampoo and conditioner brand for dogs and cats — designed to sit proudly on a bathroom shelf next to your own products, because your pet's coat deserves the same care as your hair. Four products, four distinct personalities, one visual system built around white, blue, and the particular joy of an animal that has just had a very good bath. Clean enough to be trusted. Fun enough to be loved. Good hair days. For everyone in the house.

Really solid work. It feels modern, soft, and still very confident at the same time

E-commerce Platform for Professional Equipment

expondo is a large e-commerce platform that provides professional equipment for multiple industries, including catering, workshop tools, measurement devices, home and garden equipment, beauty equipment, agricultural tools, cleaning equipment, office products, healthcare equipment, hotel supplies, and recreational products.

I worked on this project as a Full Stack Developer, contributing to both frontend and backend development for a large-scale online store. My work focused on creating a fast, responsive, and user-friendly shopping experience while supporting backend functionality, API integrations, product data handling, and production improvements.

The platform required strong attention to performance, usability, and scalability because it includes a wide product catalog, multiple categories, product detail pages, search and filtering features, customer account flows, order-related functionality, and localized content for different markets.