Everywhere Cleaning Service specializes in carpet cleaning, apartment cleaning, stores cleaning, offices cleaning, and waxing, strip restaurant cleaning.

When I began designing the logo for Everywhere Cleaning Services, my initial sketches leaned toward the familiar, but they felt generic and lacked real connection to the brand’s identity.

So, I took a different path. Rather than using typical cleaning materials, I asked a better question: What ingredients are used to make cleaning agents, and can any inspire something unique?

This led me to research. I explored baking soda, but visually, nothing strong emerged. Then I landed on citric acid, which naturally brought citrus fruit to mind, and from that, the idea of a citrus slice.