Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.

Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.

Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙

p.s. mascot animated this service

cool

Good technology deserves a brand people can understand and trust. For NOVAiris, I built the brand around a simple problem:How do you make complex AI infrastructure feel clear, credible, and relevant to modern businesses? From positioning and personality to the visual identity system, every decision was designed to make the technology feel intelligent, purposeful, and easy to engage with. Strategy first. Identity follows.

Great work.