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Senior Full Stack Engineer — shipped enterprise CRM SaaS features with scalable REST APIs, reusable UI, and optimized data operations.
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"Can Webflow replace full-stack development?" I hear this a lot.
Honestly, the gap is smaller than it used to be. But it's not gone.
A few years ago, Webflow meant landing pages and marketing sites. Anything with real logic went straight to a dev team. That's changed a lot. The CMS handles more than before, code embeds let you add custom JS and CSS, and AI coding tools make it easier to write that extra logic, even if you're not a full-stack dev yourself.
So where's the line now?
Things like user authentication, custom databases beyond what the CMS supports, payment processing outside the built-in integrations, heavy backend data processing, or anything needing your own server or API. That's not something you solve with a code embed. That's real infrastructure, and it needs someone who can build and maintain it properly.
Code embeds extend what a page can do. They don't turn Webflow into a backend.
And AI writing code faster doesn't remove the need for someone who knows what to build, why, and how to fix it when it breaks in production.
So no, I don't think Webflow replaces full-stack development. What's actually happening is the line moved. A lot of things that used to need a dev team don't anymore, and that's a real win for founders and small teams who don't need to hire out full engineering for a marketing site or a simple internal tool.
The best projects I've seen lately aren't Webflow versus code. They're Webflow handling the front end and content, with a full-stack developer brought in for the parts that genuinely need one.
Curious what full-stack developers think. Where do you draw the line these days?
This is a useful framing—the line isn’t simply “can Webflow do it?” but where product requirements cross into state, data, and trust boundaries. I like the distinction between extending a page with embeds and actually owning the backend; that nuance is often missing in Webflow conversations.
CRM complexity grows quickly when systems, data and processes stop working together.
ChargedEV partnered with me to simplify and modernise its CRM ecosystem while supporting the company’s continued growth.
The business was operating across multiple HubSpot portals and several disconnected systems, which had created duplicate processes, fragmented customer data and unnecessary manual work.
My role was to help turn that environment into a single, scalable CRM platform.
I consolidated two HubSpot portals into one environment, managed the migration from HubSpot Enterprise to Professional, redesigned the CRM architecture, and migrated and validated business-critical data.
From there, I built automated workflows for sales and operational processes, created custom reports and management dashboards, and connected HubSpot with systems including Jira, Confluence, WooCommerce, Aircall, Calendly, Typeform and Companies House.
The engagement ultimately covered 670+ pieces of CRM work, spanning migration, automation, reporting, integrations and ongoing optimisation.
The result was a much more connected CRM ecosystem, with cleaner data, fewer manual processes and a stronger foundation for the business to continue scaling.
Projects like this are a good reminder that CRM transformation isn’t simply about moving data from one system to another. The real value comes from simplifying the architecture and making the different parts of the business work together.
Strong systems thinking here—consolidating the CRM and validating the migration, rather than just moving data, is what makes the work genuinely scalable.
Building digital products that drive real business growth. 🚀
This is our own website — built to showcase how we approach digital product development, from business requirements and user experience to development and deployment.
We build websites, web applications, CRM/ERP systems and business automation solutions for businesses that need more than just a website.
The goal isn't simply to make something look good.
It's to build a digital product that works with the business.
Built with: modern web technologies, responsive UI, structured business workflows and performance-focused development.
Open to building custom web applications, CRM/ERP platforms and business automation systems from the ground up.
#WebDevelopment #FullStackDevelopment #WebApplications #CRM #ERP #BusinessAutomation #SoftwareDevelopment