The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Transit and infrastructure stories are ultimately stories about people. In this piece, I looked at the latest push to bring SkyTrain to UBC, speaking with community stakeholders and digging into a project that has been debated for decades. My goal was to explain why the extension matters, what's standing in the way, and why so many students and residents continue to advocate for it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Don't Build Your Website First. Build Your Message First.
One of the biggest mistakes I see is businesses rushing into design before they're clear on their message.
A modern website can't fix an unclear offer.
Before choosing colors, animations, or layouts, ask yourself these three questions:
1️⃣ Who is your ideal customer?
Your website should speak directly to the people you want to attract—not everyone.
2️⃣ What problem do you solve?
If visitors can't understand your value in the first few seconds, they'll move on.
3️⃣ What action should they take next?
Every page should guide visitors toward one clear goal, whether that's booking a call, requesting a quote, or making a purchase.
Design is important, but strategy comes first.
A simple website with a clear message will almost always outperform a beautiful website that leaves visitors confused.
When strategy and design work together, your website becomes more than an online presence—it becomes a business asset.
What's the first thing you look for when you visit a company's website?
Clear messaging really does make the design process much easier.
SKY : KINDNESS WITHOUT WORDS — Creator speculative brief by me
