A deep dive into the intersection of fashion and technology. I created this series of AI-generated images to explore how emerging tech can elevate brand storytelling.
What happens when you take a hero frame from an AI-generated video and push it back into an image edit model?
This weekend I took a still from a recent Seedance 2.5 piece I made —depicting a solo mountaineer in a harsh alpine environment — and ran it through Midjourney's new v8.2 edit model to see how far I could iterate on a single frame without regenerating from scratch.
Tested wardrobe swaps, environment shifts, and style transfers.
Video walkthrough of the process coming in a separate post.
I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.
The question is basically: what's the context behind the decision?
AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...