A business card concept for a financial advisory brand.
For finance, I wanted the card to feel trustworthy and calm rather than flashy. A warm gold and cream palette, flowing curves at the top to add movement, and a clean contact block with simple icons so the details are easy to scan.
Gold and cream for a finance brand: classic and trustworthy, or too soft? Tell me what you think. 👇
GOOD ENERGY FITNESS — From Brand Identity to Digital Experience 🩵
Strong in type. Soft in tone.
For this week's design brief by @the.brief.booth, I explored a women’s-only fitness brand that combines bold typography, soft colours and playful hand-drawn elements.
Alongside the visual identity, I wanted to take the project one step further by building a functional web app with Base44.
The experience includes membership registration, a digital ENERGY PLAN pass and class booking — bringing the brand beyond its visual identity and into everyday interactions.
A small experiment in connecting branding, UI design and functionality.