So, what is ROSI?

A few cans. Five colours. One very simple fish. A ridiculously large wordmark.

And hopefully proof that everyday products don’t have to look everyday.

The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.

I grew up around money without having it. I learned early what looking like you belong does to how people treat you. I drew paintings in every class I ever sat in instead of listening, a face is a few marks that settle what people believe about a person. I was drawing the problem I work on now. I got fired more than once, I was a bad employee and a good builder. I left the one job I liked because I wanted my own thing and the studio came out of that. A founder who has built something real and is still treated as small is standing in the room I grew up in. So I read a company the way that room read me, at least from what it can see.

Perspective 🙌🏽