Technical Implementation & Solution:
• Real-time Tracking: Built an asynchronous event-streaming pipeline using Kafka and FastAPI to record clickstreams, cart additions, and dwell time.
• Hybrid Recommendation Logic: Combined collaborative filtering with multi-modal vector embeddings (CLIP) to analyze both user purchase patterns and product visual styles.
• Dynamic Visual Search: Implemented image-similarity search via Qdrant, allowing shoppers to upload photos and immediately discover matching catalog apparel.
• Headless API & Shopify Integration: Exposed lightweight REST & GraphQL endpoints that integrate seamlessly with Shopify Liquid and Next.js frontends.