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Free downloads don’t grow your business. Follow-up does.
This week a health expert told me people grabbed her free guide and then disappeared, because nothing happened after the download.
That’s one of the most common gaps I see with coaches and wellness experts.
The fix: a simple 3–5 email welcome sequence that delivers value, builds trust, and invites people to your next step.
I set these up in Kajabi, GoHighLevel and other platforms so they run automatically, no tech headaches for you.
If your freebie is collecting emails but not clients, let’s talk.
The purchase branch is worth checking alongside the welcome sequence: once someone buys, they should leave the prospect pitch and receive the right access instructions. I’d test both a new subscriber and an existing contact downloading the guide again, so a repeat opt-in doesn’t restart the same emails.
Great point, and it’s one of the first things I check. In GoHighLevel I set a workflow goal so a purchase ends the welcome workflow right away, and I turn off re-entry so a second download doesn’t restart it. In Kajabi I use the offer automation to unsubscribe buyers from the...
Thanks for explaining the setup, Stephen. Testing the purchase exit and repeat download together makes the handoff much clearer. Appreciate you sharing how you handle both platforms.
Thanks! Glad it was useful. The repeat-download test is the one that catches people out, because everything looks fine until a real subscriber opts in twice. Always good to swap notes with someone who thinks about the full journey. Following you here!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A multi-page Kajabi website, built with AI.
Meet Tideline, a fictional freediving brand created with Pro Studio. In this walkthrough, I show the site, how the AI chat helps refine it, the mobile layout and the export.
This example would cost $525 to export. That’s about 90% less for the self-service export, though it’s a different service from hiring an expert.
See what’s possible: https://tryprostudio.com
A full freediving brand as the demo is a nice touch. Curious how much manual cleanup the mobile layout needed after the AI pass
Month wrap-up: what I learned writing for agents, coaches and local businesses.
📌 Agents: the first 5 minutes decide the lead
📌 Coaches: start the conversation instead of hosting another long pitch
📌 Local businesses: reviews, missed calls and old customers are money on the table
It’s a busy weekend for many businesses. An enquiry nobody replies to is the cost.
I’m Paul Richard. I build systems that reply, follow up and book for you. DM “AUTOMATE” for a free automation audit.
ONE YEAR AGO, THEY LAUGHED AT ME.
TODAY, THEY ASK ME TO TEACH THEM.
One year ago, I didn't have enough clients.
I didn't even know how LinkedIn worked.
I was finding clients through Discord and doing work for other people.
The deal?
30% for me.
70% for them.
I was doing the work, but someone else was building the business.
Then I decided to change something.
I started taking LinkedIn seriously.
I learned:
→ How to write engaging captions.
→ How to create powerful hooks.
→ How to write pin comments.
→ How to build a personal brand.
→ How to turn engagement into actual clients.
→ How to position myself as a UI/UX and social media designer.
I made mistakes.
I experimented.
I posted even when nobody was watching.
I kept showing up when results were slow.
And slowly, things started changing.
I started getting my own clients.
I built my personal brand.
People started recognizing my work.
Today, I've established myself in UI/UX design, social media design, and personal branding.
And here's the part that still feels unreal
I recently uploaded a post.
Some of the same people who once laughed at me started reaching out:
"Hey, my friend! Can you teach us LinkedIn?"
And I did.
Because I know what it feels like to start from zero.
Alhamdulillah, I'm grateful for how far I've come.
One year taught me something I'll never forget:
Don't waste your energy proving people wrong.
Spend it building something they can't ignore.
And never underestimate what one year of consistent effort can do.
NOW, LET'S TALK BUSINESS. 👇
Are you a founder, business owner, or agency looking to turn your brand into something people actually notice?
I can help you with:
→ UI/UX design that improves user experience.
→ Social media designs that capture attention.
→ Personal branding that builds authority.
DM me "GROW" and let's discuss how I can help your brand stand out and attract more clients.
Your next level starts with the right design.
