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Your Google Ads budget is being spent.
But is it being spent on the right people?
A campaign can look busy on the surface while quietly wasting money underneath.
That’s the part most business owners don’t see.
The real question isn’t “How much are you spending?
It’s What is your money actually buying?
#GoogleAds #PPC #PaidAdvertising #LeadGeneration #DigitalMarketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most brands are still spending $3,000–$5,000 and 2 weeks on a single UGC ad.
Here's what we did differently.
A fintech client needed authentic, relatable video content to build trust with new users — fast. Traditional UGC production meant:
→ Hiring actors
→ Booking a studio
→ Multiple shoot days
→ Editing turnaround of 1-2 weeks
Their timeline didn't allow for any of that.
So we built a fully AI-generated UGC ad instead — same emotional hook, same "wow moment," same scroll-stopping storytelling structure that real UGC ads use. No camera. No actor. No shoot day.
The result:
✅ A video that felt 100% human and relatable
✅ Delivered in days, not weeks
✅ A fraction of traditional production cost
✅ Built specifically around a proven emotional arc (problem → discovery → payoff → resolution → CTA) — the same structure that makes UGC ads convert
This isn't about replacing creativity. It's about removing the bottleneck between a good idea and a finished, scroll-stopping video.
If your team is spending too much time or budget trying to produce content that feels authentic, this is worth a conversation.
We're currently taking on a few new brand partners for Q4.
DM me "UGC," and I'll walk you through exactly how this could work for your product.
#AIUGC #ContentMarketing #VideoProduction #GrowthMarketing #DTC #Fintech #ExplainerCue
Really great
One of our clients lost 20% of their website traffic. That was the right outcome.
Their site was organized around who they are and who they serve. Almost nothing about what the product does.
So we rebuilt the website around the product, with each item named after what it does. The customers page was built as a trust center, because in compliance software nobody signs before they trust you
Every one of those choices narrowed who the site talks to. Traffic was going to fall.
Three months on:
Page views: down 20%
Clicks: down 26%
Clicks per user: up 8%
Conversions: up 7%
Fewer visitors. More of the right ones.
Traffic is the easiest number to grow and the easiest one to panic about. A quarter where views and clicks both drop looks like failure on a dashboard. It was the quarter this site started converting better.
Decide who a website is for, and you have decided who it loses.
If your traffic fell 20% next quarter and demos went up, would your leadership call that a win or a problem?
If you're a VP of Marketing with a website rebuild you cannot afford to get wrong, connect with me.
From Posting on Social Media to Actually Marketing
Many businesses are active on social media, but activity alone doesn't make a marketing strategy.
A business can publish several posts every week and still struggle to generate traffic, enquiries, or sales. The difference often comes from having a clear purpose behind the activity.
A useful social media approach starts with understanding the audience. What questions do they ask? What problems are they trying to solve? Which platforms do they actually use? These answers can help determine what content to create and where to publish it.
Content should also serve a purpose. Educational posts can build trust, product demonstrations can explain value, customer stories can provide social proof, and useful resources can encourage people to explore a website.
Measurement is equally important. Instead of looking only at follower counts, businesses can track engagement quality, website visits, enquiries, leads, and conversions.
For a broader introduction to the subject, this guide to social media marketing strategy explains how social platforms can fit into a wider marketing approach.
The goal isn't to post more. It's to make each piece of content work toward a meaningful business objective.
