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Beyond'Norme is an AI-native execution OS replacing Kajabi, Circle, and Skool. Live product, real members, ready to scale.
You'd own the entire growth function — paid acquisition, organic, funnels, partnerships, community-led growth. Not a marketer. A growth engineer who thinks in CAC, LTV, and conversion loops.
Top 3 skills: performance marketing, CRO, analytical thinking.
Top 3 tools: GA4, Meta Ads Manager, CRO platforms (VWO, Hotjar, Unbounce).
Equity: 2-4%. Work begins when full team is assembled.
DM with your thesis on the first $100k MRR.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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High-Impact B2B Consulting Platform
The objective was to create a website that stands apart from the typical “growth expert” aesthetic. Designed for founders and CEOs, the experience prioritizes direct communication, clarity, and substance over visual distractions. With minimal copy and no reliance on imagery, the design uses typography, spacing, and content hierarchy as its primary tools, creating a confident, impactful experience that communicates value quickly and effectively.
A business owner recently reached out because she believed her website was the reason she wasn't getting enough clients.
Like most people in that situation, her first instinct was to look for a redesign.
On the surface, that made sense.
The site looked dated, engagement was low, and inquiries weren't coming in consistently.
But after spending time understanding her business, customer journey, and how prospects interacted with her brand, it became clear that a redesign wasn't the real solution.
The real problem was the system behind the website.
Her messaging wasn't aligned with her audience.
There were gaps in the trust-building process.
Prospects weren't being guided toward a clear next step.
The website wasn't broken. The customer journey was.
Had she invested in another redesign without addressing those issues, she likely would've spent more money and ended up with the same results, just with a prettier interface.
Instead, we shifted the conversation from "How do we redesign this?" to "Why aren't the right people converting?"
That's where meaningful progress started.
One lesson I've learned over the years:
Businesses rarely suffer from a lack of tools.
They suffer from misdiagnosed problems.
The most valuable work isn't building the solution.
It's identifying the real problem before resources are wasted solving the wrong one.
In a world where AI can help us move faster than ever, discernment is becoming one of the most valuable skills a consultant can have.
Speed is useful.
Clarity is priceless.
I designed and developed a modern coaching website for Path for Growth, focused on helping impact-driven leaders grow their businesses and leadership capacity. The website features a clean, professional layout with clear messaging, structured service sections (coaching, community, and experiences), and strong call-to-action elements to drive user engagement and conversions. It was built to provide a seamless user experience while effectively communicating the brand’s mission and value.
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