Meaning doesn’t guarantee uniqueness. You can build a logo full of symbolism and still end up with something familiar, even generic. Because uniqueness isn’t just about having a concept, it’s about how that concept is communicated. Meaning for me is about understanding. Going deep enough into the brand to know what truly matters, what to express, what to protect, and what to leave out. The goal isn’t to be unique for the market. It’s to be accurate to the brand. And when that’s done right, uniqueness becomes a byproduct, not the objective :)