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3 years, 46 studies, 18k+ participants — that’s what it took for Google's UX team to create Material 3 Expressive.
They used mixed methodologies to understand how design elements affect perception, usability, and emotion. They identified which design aspects influenced user preference by using expressive attributes to compare designs.
Outcomes:
❤️🔥 Optimized UI to evoke a desired emotional response
✨ Higher desirability scores = UIs that are bold, relevant, and authentic
♿️ Strategic design elements improved navigation and accessibility for older gens
Takeaway: Build user confidence by being bold, not bland. Emotional design should be intentional, grounded in research, and maintain usability.
What inspires you from Google’s approach?👇
design.google
Expressive Design: Google’s UX Research - Google Design
Google’s research reveals how expressive design improves UX, usability, and evokes positive emotions in users
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
