Boost Conversions: Focus on Messaging Before Design

Boost Conversions: Focus on Messaging Before DesignBoost Conversions: Focus on Messaging Before Design

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Jordan Ryskamp

pro

• 1d

Most businesses think their problem is bad design when the real issue is unclear messaging. A beautiful site with muddy positioning still converts poorly.

Before you brief a designer, ask: Can you explain what you do in one sentence? Does your homepage pass the five-second test?

If the answers are no, design won't save you.

Fixing messaging is cheaper and faster than a redesign. You can rewrite your homepage in an afternoon. A redesign takes weeks and costs thousands.

Strategy before design. Always.

I've seen companies spend $15K on a redesign and still get confused responses. The design was gorgeous. The message was vague.

Start with clarity. Test the words before you touch the layout.

informationarchitecture brandmessaging strategicdesign

Ali Kashif

pro

• 1d

One of the Best Redesign we did for http://customfunnel.io

Old Design: As you can see, no one will want to buy from this **** design 😅

Version 1: Looking better than the old version but wasn't enough to attract premium clients

Version 2 (Final version): Clean layout. Clear offer. Premium feel.

Now the website actually matches the level of clients they want to attract

Good design is not just about looking nice. It's about positioning your brand to charge more

Web Design Figma Framer

David Akinlosotu

• 11h

Premium work 👏🙌

Tarik Eamin

max

• 2d

40% more conversions. No ad spend.

Here's what changed.

The old site, cluttered with information, confused the visitors. We redesigned the experience.

- Clear offers

- Social proof and FAQ front and centre

- Conversion cues with sticky CTAs, service comparisons, and quick contact

Custom Webflow build with structured CMS, conditional content, and light custom code for interactions and layout logic

Good design is not just aesthetics; it's helping someone make decisions faster.

What do you think about the redesign?

websiteredesign cro Webflow UI Design UX Design Adobe Photoshop Figma

Khunsa ✪‌

• 1d

Good job

om chevli

• 1d

The Importance of Responsive Design and Clean Websites A responsive and clean website is essential for providing a great user experience. A responsive design ensures that the website works smoothly on all devices, including desktops, tablets, and mobile phones. At the same time, a clean layout helps visitors easily navigate and find information quickly. Together, these elements improve usability, build trust with users, and help businesses attract and retain more customers online.