Boost Conversions: Focus on Messaging Before Design

Boost Conversions: Focus on Messaging Before DesignBoost Conversions: Focus on Messaging Before Design

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Jordan Ryskamp

pro

• Mar 5

Most businesses think their problem is bad design when the real issue is unclear messaging. A beautiful site with muddy positioning still converts poorly.

Before you brief a designer, ask: Can you explain what you do in one sentence? Does your homepage pass the five-second test?

If the answers are no, design won't save you.

Fixing messaging is cheaper and faster than a redesign. You can rewrite your homepage in an afternoon. A redesign takes weeks and costs thousands.

Strategy before design. Always.

I've seen companies spend $15K on a redesign and still get confused responses. The design was gorgeous. The message was vague.

Start with clarity. Test the words before you touch the layout.

informationarchitecture brandmessaging strategicdesign

Feroj Ahmed (Framer Expert)

• Mar 7

Are there any frameworks that you follow?

Jordan Ryskamp

pro

• Mar 8

Hey @Feroj Ahmed (Framer Expert)! Yes, my two favorite frameworks are Brand Strategy Fundamentals from Anneli Hansson (www.thefutur.com/brand-strategy-fundamentals) and the Storybrand Messaging Framework (I was a guide for 4 years with them but I'd recommend just reading the book and you'll get most of the value through that).

thefutur.com

Brand Strategy Fundamentals

Learn to facilitate workshops with a proven brand strategy framework and become your clients’ go-to for solving their big business problems. Take the course to learn the fundamentals of brand strategy and add on the live workshop to gain experience with the process and problem solving through a real client brief.

Min Bui

pro

• 2d

THIS PAGE LOOKS PREMIUM. IT ALSO GIVES ME NO REASON TO BUY Most DTC brands don’t have a design problem. > They have a decision problem. When everything is visible, nothing is prioritized. > When nothing is prioritized, nothing gets chosen. This isn’t a homepage. > It’s a catalog. And catalogs don’t convert. #cro #conversionrateoptimization #dtcbrand #ecommercegrowth #uxstrategy #landingpagedesign

marketing eCommerce Marketing Marketing Strategy CRO Figma Google Analytics Shopify

Omotosho Oluwaseyi

• Apr 10

Your entire website doesn’t need 10 pages to convert.

Sometimes… one page is all you need.

I recently came across a sleek Wix one-page website design and it perfectly shows how simplicity can still drive results:

✔️ Clear hero section ✔️ Smooth scroll storytelling ✔️ Strategic call-to-actions ✔️ Mobile-first layout ✔️ Fast loading & clean structure

No clutter. No confusion. Just a focused user journey that guides visitors from interest → action.

This is exactly how high-converting one-page websites should feel.

If your current website is overwhelming visitors or not converting, it might be time to simplify your structure.

Less pages. Better flow. Higher conversions. 💡 Thinking of launching or redesigning your website? I help brands build clean, high-converting websites (Wix, Framer & more). #WixWebsite #OnePageWebsite #WebDesign #LandingPageDesign #ConversionDesign #UXDesign #UIUX #WixDesigner #NoCodeWebsite #FreelanceDesigner #WebsiteInspiration #ContraCreators #DigitalDesign #OnlineBusiness #WebsiteStrategy

WixVibe wixwebsite websitedesign Website CSS Wix Studio Designer Web Design Canva Kajabi WixVibe

Istiak Ahmed Khan

• Apr 11

looks stunning 👌

Swayam Goswami

pro

• Apr 10

For years, I helped founders build strong brands. But ignored my own. - No content. - No positioning. - No real narrative. And it cost me. I’m fixing that now. Rebranding myself as a Brand + Product Designer, focused on building things that don’t just look good, but convert, scale, and win. This isn’t a redesign. It’s a repositioning. New website dropping soon. Built like a system, not a portfolio. If you’re a founder: Your brand is already saying something. The only question is are you controlling it?

Brand Design Product Design Web Design