I developed a cross-platform content system that turns one editorial idea into multiple channel-specific expressions without losing the brand’s point of view.
The strategy connects brand positioning, editorial principles, recurring content franchises, long-form writing, and platform adaptation across Facebook, Instagram, Substack, X, Threads, and other channels.
The goal was not to repeat the same content everywhere, but to preserve a consistent audience experience while adapting the format and presentation to each platform.
An editorial poster series I designed for CARLA BRAGA, exploring fashion through bold typography, vintage tones, and monochrome imagery. Each layout takes a different approach—from text following the contours of the image to oversized vertical lettering and layered font combinations. Black heels connect the series visually, while warm browns, soft neutrals, and spacious compositions create a cohesive luxury feel. Created in Canva with a focus on typography, contrast, and visual storytelling.
I help brands, businesses, and creators grow their online presence through strategic marketing, audience engagement, content promotion, and growth-focused strategies. My goal is to increase visibility, attract the right audience, and turn attention into meaningful results.