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This is a piece from my Substack publication on sacred entrepreneurship and reconnecting with indigenous wisdom. It's built around a single decisive moment — losing an investor five days before closing on land for our sanctuary, because I wouldn't stay quiet on a subject that mattered to me — and uses that to open out into a wider reflection on values-led business. I write most of my long-form this way: a real moment first, the argument second. It's a good example of my editorial voice and how I structure a personal essay so it lands an idea, not just a story.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Optilink
I got a brief for an eyewear and vision-care brand.
The brief?
Create a modern, innovative brand that communicates clarity, precision, and confidence while standing out in a highly competitive optical market.
Here's how I brought Optilink to life:
Explored the relationship between vision, technology, and human connection to uncover what truly matters to modern eyewear consumers.
Developed a brand strategy centered around helping people see the world with greater clarity and confidence.
Designed a distinctive abstract symbol inspired by fluid sightlines, optical precision, and seamless connectivity.
Crafted a bold visual identity using vibrant blue and violet tones to represent innovation, trust, and forward-thinking design.
Built a scalable brand system that works effortlessly across packaging, retail experiences, digital platforms, and marketing materials.
The result?
A brand identity that feels modern, intelligent, and premium. One that positions Optilink as more than an eyewear company it becomes a trusted partner in helping people see and experience life more clearly.
The client's reaction?
"This perfectly captures the innovation and confidence we wanted our brand to represent. It feels fresh, memorable, and future-ready."
Nice One..
A $100M company wouldn't design its landing page like most startups do.
So I designed this one differently.
Goal:
Turn a feature-heavy founder toolkit into something that feels simple, premium, and worth paying for.
Focused on:
• Clean hierarchy
• Strong messaging
• Product-first visuals
• Enterprise-level trust
Sometimes what you remove matters more than what you add.
That illustration at the bottom is peak
40 days ago, i left my full-time job.
today, i'm launching a new portfolio.
not because the old one was bad.
→ fancy interactions.
→ it had animations.
→ cool effects.
but i wanted something simpler.
something that reflects where i am right now.
→ more focused.
→ more intentional.
→ easier to understand.
at the same time,
i'm changing how i work.
for years,
i tried juggling multiple projects.
now i'm doing the opposite.
→ one client at a time.
→ one product.
→ one team.
→ one goal.
full focus.
if you're building an AI, SaaS, Web3, fintech, or startup product, i'd love to help.
→ product design starts at $1,999/month.
→ not ready for a full engagement?
→ start with a 1-week paid trial.
and if you're not hiring, a like, repost, or referral would mean a lot.
new portfolio in comments. 🥹
The decision to rebuild instead of just refreshing is the right call. A portfolio that reflects your current mindset is more convincing than a polished one that shows who you were. Congrats on the launch and the leap.
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