The pixel dots breaking off the triangle give the mark some motion, and the plain white wordmark balances it well. Did the dots come from the name's craft-meets-digital idea, or did they show up later while shaping the symbol?
Thank you for the thoughtful observation! It actually evolved naturally while shaping the symbol. As I was exploring ways to bring more energy and visual motion to the mark, introducing the pixel dots felt like the perfect bridge to capture that craft-meets-digital story. Glad...
Good to know they grew out of the shaping process instead of being added on top, which is probably why they feel part of the mark. Did you check how the dots hold up at favicon size?
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro