From sketch to story, the Twelve25 Tee began as a simple line drawing inspired by the changing ti...From sketch to story, the Twelve25 Tee began as a simple line drawing inspired by the changing ti...
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Jason Shanks
• Oct 27
From sketch to story, the Twelve25 Tee began as a simple line drawing inspired by the changing tides and the time between them, 12hrs 25mins. What better way to bring that story to life than an evening with friends near the ocean.
Brought to life through illustration, product design, and a campaign moment that feels real, not staged.
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