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Most e-commerce brands are leaving 30-40% of revenue on the table with their email flows.
Here's what I see when auditing Klaviyo/Braze programs:
Welcome series optimized for opens (not conversion)
Post-purchase flows that treat $50 and $500 customers the same
Win-back emails sent at generic 60-day intervals regardless of product repurchase cycle
Abandoned cart sequences that don't segment by browse depth or intent
The fix isn't more emails. It's smarter segmentation and timing.
After 6 years building lifecycle programs for Klarna, Estée Lauder, and News UK, the pattern is clear: brands that win don't send more - they send better.
If your email flows are "working fine" but you know they could work harder, let's talk. 😊
#CRM #EmailMarketing #LifecycleMarketing #Klaviyo #Braze
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed brand aligned email campaigns for Nola Skin Care ^^
February Recap as a brand designer, The Quiet Build Month 🤍
🤍 2 clients rebooked for brand expansions
🤍 3 new enquiries
🤍 1 client project completed
🤍 1 brand collaboration
🤍 2 passion projects published
🤍 +40 new humans here
No viral spikes.
No “fully booked in 24 hours.”
No overnight growth.
Just consistent work.
Returning clients.
Intentional momentum.
March & April bookings are now open. 🤍
If you’re ready to build something that lasts, my inbox is open.
I see a lot of designers posting huge numbers every month.
And I love that for them. 🤍
But this is what a normal, sustainable month can look like too.
Growth doesn’t always scream. Sometimes it builds quietly.
Want more leads from organic social?
Stop using just one lead magnet.
Most people post content, offer a freebie, and call it a day.
The problem?
Not everyone in your audience wants the same thing.
Say you create content around AI. You offer "100 prompts for better productivity." That'll convert some people, but a big chunk of your audience? They'll scroll right past it.
The fix is simple: offer multiple lead magnets.
A custom GPT. A guide on building your first agent. A swipe file. etc.
Here's why this works:
→ More lead magnets = more entry points = more leads
→ Your offers stay fresh: you're not hammering the same freebie every week
→ You attract different segments of your audience, not just one type
You don't need to build them all at once. Start with two or three, see what converts, then expand from there.
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