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Most e-commerce brands are leaving 30-40% of revenue on the table with their email flows.
Here's what I see when auditing Klaviyo/Braze programs:
Welcome series optimized for opens (not conversion)
Post-purchase flows that treat $50 and $500 customers the same
Win-back emails sent at generic 60-day intervals regardless of product repurchase cycle
Abandoned cart sequences that don't segment by browse depth or intent
The fix isn't more emails. It's smarter segmentation and timing.
After 6 years building lifecycle programs for Klarna, Estée Lauder, and News UK, the pattern is clear: brands that win don't send more - they send better.
If your email flows are "working fine" but you know they could work harder, let's talk. 😊
#CRM #EmailMarketing #LifecycleMarketing #Klaviyo #Braze
The network for creativity
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Most funnels don’t fail because of the design. They fail because nobody follows up.
A simple fix: send the first email within 5 minutes of signup, and make it do one thing only. Welcome them, point them to one next step, done.
That one change alone can save a lot of leads. What’s the first thing your funnel sends after someone signs up?
Most funnels do not fail because of the design is a great line. The 5-minute rule is so simple but so rarely done, most funnels I have seen just let the lead sit there. Mine is usually a quick personal welcome plus one clear next step, exactly your formula. Do you find email or...