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Starting a 'Rebrand Reflections' series! https://www.qilart.com/blog/beyond-the-language-cqcc
This time, I dissected the rebrand of http://queerchamber.ca and how it missed its strategic moment for a bolder vision filled with meaning and soul. Check it out and let me hear your thoughts!
qilart.com
Why the CQCC Rebrand Missed Its Strategic Moment — Aqil Raharjo
Rebrands like this always make me pause not because “Queer” isn’t the right direction (it absolutely is), but because it feels like the thinking stopped there.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started