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Starting a 'Rebrand Reflections' series! https://www.qilart.com/blog/beyond-the-language-cqcc
This time, I dissected the rebrand of http://queerchamber.ca and how it missed its strategic moment for a bolder vision filled with meaning and soul. Check it out and let me hear your thoughts!
qilart.com
Why the CQCC Rebrand Missed Its Strategic Moment — Aqil Raharjo
Rebrands like this always make me pause not because “Queer” isn’t the right direction (it absolutely is), but because it feels like the thinking stopped there.
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