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Most attribution doesn't break loudly. It breaks at the booking page.
A client came to me with a Spanish-language education business running Kajabi, Calendly, ManyChat, and Zapier. Ads were converting. The dashboard said they weren't.
The booking step was a client-side redirect, so the Meta pixel fired on a page the buyer had already left. Everything downstream of that point was invisible. They were optimizing spend against data that stopped halfway through the funnel.
Fix was server-side CAPI with event deduplication, so the same conversion reported once whether the browser fired it or the server did. Migrated booking off Calendly to iClosed without dropping tracking. Built a CRM dashboard so setters and closers could actually see their own numbers.
If your ROAS looks worse than your bank account, the problem is usually measurement, not the ads.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Created an AI-powered UGC-style product advertisement for a chlorophyll gummies brand, designed for short-form social media and e-commerce advertising.
The objective was to create a natural, engaging product creative that combined the authenticity of UGC content with the flexibility of AI video production.
I handled the creative editing and AI-assisted production workflow, including AI-generated UGC visuals, scene creation, pacing, transitions, captions, sound design, music, and final video assembly.
One of the main challenges was making the AI-generated footage feel natural and consistent while keeping the product and messaging visually engaging. I focused on realistic UGC-style scenes, strong visual pacing, seamless transitions, and clear product presentation.
The final result was a polished short-form product advertisement designed for platforms such as Instagram, Facebook, and TikTok, demonstrating how AI can be used to efficiently produce engaging e-commerce and social media advertising creatives.
Designing the page behind the ad 🎯
Someone paid real money for that click, so the page has exactly one job.. keep the promise the ad made. Everything gets arranged in the order a skeptical buyer actually thinks & anything that pulls attention away from the button gets cut.
Case study 👉 wayrise.studio/work/moov
Exactly. Love the focus on designing around the buyer’s actual thought process!