Everyone wants a higher conversion rate, but most founders focus on the wrong thing: traffic. Traffic is vanity. Conversion is sanity. When I start designing a landing page, I ignore the colors, the fonts, and the 'cool' design trends for the first hour. I focus entirely on one thing: Friction. If a customer has to: Scroll more than twice to find the price. Read more than three lines to understand the benefit. Click more than once to find the 'Add to Cart' button... ...you aren't just losing sales, you're losing your customers to competitors who make it easy. Design isn't about looking good it's about removing the obstacles between your customer and the 'Checkout' button. What’s the biggest 'friction' point you’ve found on your own store? Let's fix it in the comments