Oroscuro: Building a Luxury Eyewear Campaign from One 3D FrameOroscuro: Building a Luxury Eyewear Campaign from One 3D Frame
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With the right process and workflow, a full luxury campaign can come together in a few days. I designed a speculative eyewear brand called Oroscuro, built its first frame in 3D, and carried that one pair of glasses through a hero film, vertical cuts, three lifestyle reels, seven print ads and six hero stills. This breakdown walks through the thinking behind every part of it.
Subscribe to my YouTube channel for more creative breakdowns: https://www.youtube.com/@jzcreates Check out the portfolio piece here: https://jzcreates.com/oroscuro/ Thanks for watching and stay creative. 🎨
Aminu's avatar
Nice shot
Jay's avatar
thank you!
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Creatives on Contra have earned over $150M and we are just getting started