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Apoh London Clothing Website | Wix Website Performance Optimization
I built and optimized a Wix website for Apoh London, a fashion label that turns timeless art into modern clothing. 🖼️
Big editorial typography and museum-inspired visuals make every scroll feel like a gallery visit.
An “As Seen In” showcase puts the H&M, Next and Hugo Boss collabs front and center.
I tuned the build for speed, so image-heavy pages load smoothly and the art never slows the shopping.
A piece of history, redesigned for today’s attention span. ⚡
This is beautiful nice job mate
The network for creativity
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New project: a film-first website for Portugal Media Productions, an award-winning film and photography team whose work includes David Beckham for Haig Club. Built in Framer on our Nova Quinn template, with headlines over full-screen footage, a moving client logo strip, and a site the team now edits on their own.
The full case study is on my profile.
Build with Framer?
🎨 What makes an e-commerce website stand out: the design, the products, or the shopping experience?
Here’s a look at my e-commerce website design concept for a retro-inspired fashion store.
From product collections and featured items to community-inspired sections, the goal was to create a storefront that brings the brand’s personality to life while making product discovery feel effortless.
But I want to hear your honest thoughts 👇
💬 If you were improving this website, what would you focus on first?
🎨 The visual design and branding
🛍️ The product browsing experience
📱 The user experience and navigation
💰 The layout and conversion potential
Feel free to share your suggestions, even if you would do something differently. I’m always interested in hearing how other designers, founders, and e-commerce professionals think.
#EcommerceDesign #WebDesign #UIDesign #Shopify #UXDesign
The layout is perfect
This one is for the design lovers!
Have you ever imagined exploring the history of the Bauhaus through an interactive experience?
That’s exactly what inspired me to create Who Closed the Bauhaus? An independent editorial project exploring the story of one of the most influential design schools of the 20th century, the political forces that led to its closure, and the lasting impact of its legacy.
🔗 Explore the project: https://quemfechoubauhaus.com.br/en
The entire project was built with AI, from the first sketch to the final product.
I used Claude throughout the process, from research and early concepts to development, iterations, refinements, and deployment on Vercel. I also used ChatGPT and Gemini to cross-check historical information and help validate the research.
This wasn’t a one-prompt experiment. It was nearly a full week of hands-on work: researching, writing, structuring the content, refining the visual language, building interactive filters and a timeline, selecting and refining imagery, testing, and polishing every detail.
I also worked on accessibility, SEO, performance, metadata, responsive layouts, and bilingual support in English and Portuguese — all the way through deployment and Google Search Console setup.
One of the biggest challenges was finding the right balance between meaningful historical content and interactive moments, creating an experience that feels fluid and engaging without losing accuracy.
Now I’d love for you to explore it!
Click around, scroll through the timeline, interact with the different sections, and have fun discovering the story. And if you’re into design, history, AI-assisted workflows, or creative coding, I’d love to hear what you think.
Feedback, ideas, and questions are very welcome!
Great experience 🎉🎉
