The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Stayed up all night to research and conclude the brand strategy of this AI SaaS project I'm working on.
Idea Validation, target audience persona, competitor analysis, internal branding etc.
Before visual expression comes strategy, as it helps make sure the brand clearly communicates and resonate with its target audience.
With a strong strategy, future decisions becomes less complicated and time consuming.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The whole identity feels fun and distinctive.
KRITSI | Bougatsa Brand Identity
A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
Crunch first, talk later. 🥐
Outstanding design! 🚀🚀
I noticed clean energy brands were either too crunchy, nobody made renewable power feel simple and exciting.
I designed Luno to be the spark that starts something bigger - clean, direct and confident. Energy without the noise.
I merged a spark with the letter "L". Four blades rotating outward energy caught mid motion, being captured and released.
I placed Luno in clean energy - solar, smart grids, storage - as the modern alternative to tired green washed branding.
