Social Media Posts for FT Studio, Interior Design Studio by Federica Tomasello. Having a social media presence, these days, is no longer something up for debate. You have to be present; you have to introduce yourself to the world. I enjoy designing social templates for my clients, as long as they speak exactly their language and communicate who they are: who they are in real life and what changes their work can bring to other people's lives. You have to be specific, not because the niche matters, but because each of us, and the work each of us does, is the result of our personal experiences, our social interactions, our families, our studies, our passions. And that can only be unique.

If you're interested in how the project developed, take a look at the full case study: FT Studio, Interior Design Studio Brand Identity

Thank you, alessia.

I love them!! They look so good.

Can too much free content hurt your sales?

One of our clients had three offers on the same page: a free guide, a paid membership, and a private consultation.

All three looked equally important. Guess what? Visitors downloaded the free guide and left.

So we changed the layout:

Keep the free offer simple. A small card with a clear description and one email field.

Make the paid offer stand out. More space, a clear price, and a strong CTA.

Connect free to paid. Show how the free guide is just a first step toward the membership.

The goal isn't to remove free content. It's to make sure it leads somewhere.

Free content should open the door, not replace what's inside.

Do you offer free resources on your sales pages?

Three offers with equal weight on one page is such a common trap. Making the free guide a step toward the paid offer instead of a competitor for attention makes a lot of sense.