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Creatives on Contra have earned over $150M and we are just getting started
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In my INKFLESH identity work, the wordmark runs off the can's curve and gets partly hidden behind artwork on posters. That crop asks the rest of the identity to carry more recognition. The mark has a job when the name is only partly there.
I worked on Brief 05 of the @makeyourbrief challenge: a brand identity for Timberline, a luxury ranch and equestrian retreat. I hand-drew the horse symbol with a marker, paired it with a clean modern wordmark and an earthy palette, and extended it into merch and lodge photography using AI under my own art direction, with retouching by hand.
Would you stay here? Tell me which image sold you.
That's really incredible great job Andreu❤️❤️
Should a flower shop ever go black and white?
Same flower house, same layout. We only took the color out.
1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.
2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.
Color sells the flower. Monochrome sells the exhibition.
Which one would get you through the door?
67 voted
91%
7 voted
9%
74 votes
Closed
The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.