One of my favorite UX decisions from the Word Flirt case study (https://contra.com/p/OEWvo7NM-wor...One of my favorite UX decisions from the Word Flirt case study (https://contra.com/p/OEWvo7NM-wor...
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One of my favorite UX decisions from the Word Flirt case study 🎯
I designed the reward flow so that redeeming points instantly generates a real discount code and drops the player straight into the shop.
The thinking behind it: turn an abstract reward into something spendable right now, with a deadline attached. That's how you nudge someone toward a purchase without ever feeling pushy.
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