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I designed and animated the opening sequence for the new Nova website, a motion graphic that introduces the platform's identity.
You can see a brief preview of the project here on Contra. If you'd like to learn more, you can find everything on my Behance profile. I can't wait to hear what you think. 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
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Some SaaS products have a lot to say. The challenge is knowing what actually needs to be shown.
For this video, I wanted to keep the promo focused on the product while giving it enough visual character to make the experience memorable.
I played with pacing, composition, motion and product visuals to create something that feels modern without making the interface the entire story.
I always enjoy this part of motion design: finding the balance between showing enough and leaving enough space for the viewer to understand it on their own.
Would you use this kind of visual direction for a SaaS product? 💭
Nice!!
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
A new challenge arose before us, what style should we move into? More reserved, or, as we call it, "Glamour" 😁
15 voted
43%
20 voted
57%
35 votes
Closed
Option2, but it depends on what kind of brand this is.
