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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Case Study: Driving Growth for Thin Lizzy
Every click is an opportunityābut only if your website is built to convert.
As the CRO Specialist for Thin Lizzy, Australia's leading beauty and cosmetics brand, my focus was simple: increase organic visibility, improve user experience, and turn more visitors into customers.
What I worked on:
ā¢ Conversion Rate Optimization (CRO)
ā¢ SEO Audit & Strategy
ā¢ User Experience Enhancements
ā¢ Google Analytics, Google Search Console & Hotjar Analysis
The Challenge
Despite strong traffic, the website was experiencing low conversion rates and intense competition in the beauty and skincare market.
The Strategy
Using data-driven insights, I:
Conducted in-depth CRO and SEO audits
Identified user drop-off points and optimized key conversion paths
Improved navigation, CTAs, and product page experience
Enhanced on-page SEO with targeted keywords and optimized content
Implemented advanced tracking to measure performance and user behavior
The Results
ā¢ Impressions increased from 570K to 1.06M in just 3 months
ā¢ Conversion rate improved from 1.13% to 1.18%
ā¢ Higher organic traffic, stronger engagement, and increased revenue
Great SEO brings visitors. Great CRO turns them into customers.
If your website is getting traffic but not enough sales, it's time to optimize what happens after the click.
Excited to share my submission for the #GiveItAGlow Challenge!
I redesigned a real local business's online presence with a modern, responsive website built using Base44 and added automation to help streamline customer interactions and improve the overall experience.
This challenge was a great reminder that even small businesses can benefit from thoughtful design and smart automation.
I'd love to hear your thoughts and feedback!
Website: Diva Clinic
Nice work! Don't forget to make sure your submission meets all requirements here: https://contra.com/community/topic/base44giveitaglowchallenge/guidelines
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If you run a service-based business, here's what really matters:
šš¼šš: You shouldn't have to overpay to get a professional, high-converting website.
šš¼šŗšŗšš»š¶š°š®šš¶š¼š»: Clear updates, honest feedback, and someone who actually listens to your business goals.
š§ššæš»š®šæš¼šš»š±: A structured process that keeps your project moving without sacrificing quality.
The truth?
Your next great website doesn't have to come from someone in your city.
It has to come from someone who understands how to turn visitors into inquiries and inquiries into paying clients.
Whether you're a coach, consultant, agency, law firm, healthcare provider, home service business, or any other service-based company, the right website can help you build trust before you ever have a conversation with a prospect.
Great websites aren't built because of geography.
They're built through strategy, communication, and a genuine understanding of your business.
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