When does a hand-drawn logo make sense for a brand?

In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.

They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.

The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.

The hand is still there. Just in a different form.

Do you think hand-drawn elements are being used more as a trend than as an intentional choice?

Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent

Aurora Engineering| Social Media Content & Brand Strategy

Building a strong construction brand takes more than showcasing completed projects, it requires content that communicates expertise, reliability, safety, quality, and innovation.

For Aurora Engineering, I developed a professional social media content direction designed to establish the brand as a trusted construction and engineering partner while making technical topics accessible and engaging to its audience.

The content focuses on key themes including construction planning, project execution, qualified engineers, sustainable construction, material quality, infrastructure, and construction best practices.

The strategy was built to:

• Strengthen Aurora Engineering’s professional brand presence • Educate potential clients about construction and engineering decisions • Showcase technical expertise through easy-to-understand content • Build trust through professional and human-centered visuals • Create consistent brand recognition across social media • Encourage inquiries and potential project consultations • Position the company as knowledgeable, reliable, and detail-oriented

The visual identity combines deep navy, warm gold, clean typography, architectural imagery, and engineering-focused photography to create a premium and authoritative appearance.

This project showcases my approach to social media management, content strategy, construction marketing, brand storytelling, visual content creation, and Instagram content planning.

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amazing