Brand Identity and Packaging Design for a Playful Snack BrandBrand Identity and Packaging Design for a Playful Snack Brand
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Rahul's avatar
Rahul Bisht
• 15h
Sharing a little branding project I've been working on Milo!
The idea was to create a fun, fresh identity for a snack brand that feels just as good as the products themselves.
I had fun exploring the packaging, playing with colours, creating social media posts, and seeing how the identity could come to life through outdoor advertising.
I wanted to keep things simple, playful and bold while making sure everything felt connected.
Here’s a look at some of the work!
Would love to know what you think.
#BrandIdentity #GraphicDesign #PackagingDesign #CreativeDesign
Completed work
Packaging DesignBrand DesignAdobe PhotoshopFigma
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Artur's avatar
Artur Mikhov
pro
• 13h
The looping handwritten Milo wordmark keeps the whole snack range friendly without tipping into childish. How did you set up the flavour colours so the cans still read as one family when lined up?
Rahul's avatar
Rahul Bisht
• 4h
Thanks! I chose colours inspired by each flavour and kept the typography and layout consistent so they still feel like one family.
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