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Brand identity for an app I’m building for nurses. This project was entrusted to me by higher authorities in my country and it’s my honor to bring it to life. Will be sharing updates about my entire build, step by step daily. Follow to not miss out.
By the way what do you think of the design?
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Returning to foundational assets is always a valuable exercise in brand scalability. Currently, I am preparing and structuring the master delivery files for a new sub-brand—built upon a visual identity system I originally designed a couple of years ago. Designing adaptable brand frameworks from day one is what allows a business to expand seamlessly over time while maintaining complete visual coherence. Looking forward to sharing the final execution soon.
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
A little preview of something I’m working on.
These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand.
That’s where a strong brand system starts begins to prove itself. More soon :)
