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Eleganza Roma is a beauty and wellness center in Rome offering treatments for face, body and laser (eleganzaroma.it). The business relied on platforms like Treatwell and informal channels, limiting control over bookings and visibility.
The goal was to create an official channel to present services clearly and generate direct appointment requests.
I developed a custom website focused on clarity and conversion. Services are structured to guide users, with booking handled through direct contact channels like WhatsApp. The experience is optimized for mobile.
The result is a centralized system that strengthens the brand and enables direct bookings, reducing dependency on external platforms.
Technologies: Astro, TailwindCSS
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Nice work, Miguel!!
I tried experimenting a little with my previous design. I changed the fonts and background a bit. Which version do you like better?
22 voted
73%
8 voted
27%
30 votes
Closed
New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.
Option 1 reads more like a club site you could book from — the card stack gives membership and classes a place to land. Option 2's Racket Masters type is the punchier poster, but it feels tighter as a homepage hero.