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Eleganza Roma is a beauty and wellness center in Rome offering treatments for face, body and laser (eleganzaroma.it). The business relied on platforms like Treatwell and informal channels, limiting control over bookings and visibility.
The goal was to create an official channel to present services clearly and generate direct appointment requests.
I developed a custom website focused on clarity and conversion. Services are structured to guide users, with booking handled through direct contact channels like WhatsApp. The experience is optimized for mobile.
The result is a centralized system that strengthens the brand and enables direct bookings, reducing dependency on external platforms.
Technologies: Astro, TailwindCSS
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Check it out - I posted a preview this week, here's the full case study.
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Unfortunatley the live site doesn't reflect the design quality I intended (dev was out of my control). This showcases the original work.
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Which one looks better?
21 voted
28%
55 voted
72%
76 votes
Closed
I personally really like the space that it fills and how gives it a more complete feel.
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Dive in, or find out more in the full case study here on Contra! https://contra.com/p/LgXmlZPA-klaaryo-branding?r=dario_ferrando
Clean motion and a sharp rebrand — feels really cohesive 👏
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