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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The status tags and filters look genuinely fast to scan, that contracts table could easily feel overwhelming but it doesn't. How much of the motion is functional feedback versus just polish for the demo reel?
Overboard Art - Website Rework
Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals.
Original site (overboardart.net)
A bare bones WordPress blog, essentially unstyled from the default theme. It had:
A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context
A short paragraph of body copy and an email contact
A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets
Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio
No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission
Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch.
New site
A purpose built portfolio and marketing site with real information architecture:
Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview
Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work
About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards)
Contact: a dedicated page with phone number, replacing the old "just email this address" approach
Clear navigation (Home, Portfolio, About, Contact) present on every page
How the rework improved it
Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele.
Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed.
Credibility: an About page and clear specialty breakdown builds trust before someone reaches out.
Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address.
Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.
Designed for modern eCommerce brands, this template combines immersive 3D visuals with a clean interface, thoughtful interactions, and a conversion-focused layout. Every section has been carefully crafted to balance aesthetics, performance, and usability.
Built entirely in Framer and optimized for a seamless experience across desktop, tablet, and mobile.
If you have a moment, I'd love to hear your feedback. Your support and insights are always appreciated.
#Framer #FramerMarketplace #FramerTemplate #Ecommerce #3DDesign #WebDesign #NoCode #UIDesign #Creative #DigitalDesign
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