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Google Ads Lead Performance — 28-Day Snapshot (HVAC Services)
Captured a 28-day Google Ads performance snapshot for an HVAC service business to evaluate lead generation efficiency and campaign structure.
Key scope:
• Reviewed campaign-level spend, conversions, and phone calls
• Identified high- and low-performing campaigns based on cost per conversion
• Highlighted optimization priorities for reducing wasted spend
• Established baseline metrics for ongoing performance improvements
Outcomes:
• Clear visibility into lead efficiency across campaigns
• Prioritized high-intent services for scaling
• Actionable insights to improve cost per lead and call volume
Tools: Google Ads, GA4, Looker Studio, Excel
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Connect with clients, get discovered, and run your business 100% commission-free
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